Terms

Using this website

You may read, print and share this site freely. The words, the drawn diagrams, the code and the design are ours, so please do not republish them as your own work.

The site is provided as it is. We keep it accurate and available, but we do not promise it will never be offline or never contain a mistake.

Prices on this site are indicative

The figures shown on the service pages and in the estimator are starting points and ranges, published so you can judge whether we are in your bracket before spending time on a call. They are not an offer and not a quote.

The only binding number is the one in a written scope document signed by both of us.

How an engagement works

• Scope and price are fixed before work starts. You approve a written document that says what is included, in what order, by when, and for how much.
• If we misjudge the effort, that is ours. Work inside an agreed scope is not re-priced because it turned out harder than we thought.
• Changes to scope are quoted separately and only begin once you have approved them, in writing.
• You see working software every week during the build, not a status report.
• We may decline work, and we will say so early rather than take a project we are not right for.

Payment

Unless a scope document says otherwise, engagements are invoiced 50 per cent to begin and 50 per cent on delivery, payable within 14 days. Monthly retainers are invoiced in advance and can be stopped with 30 days notice, on either side.

Who owns what

You do. Code, designs, copy, prompts, configurations, domains, accounts and data created for your project belong to you, and ownership transfers on final payment for that work.

We keep the right to reuse our own general knowledge, tools and techniques - which is what makes us faster on the next project - and to show the work publicly unless you ask us not to.

Third-party components (fonts, libraries, platforms) stay under their own licences, which we will always tell you about before using them.

Confidentiality

Anything you tell us about your business stays between us, whether or not an NDA is signed, and we will sign yours if you have one.

What we are responsible for

We are responsible for delivering the agreed scope to a professional standard, and for fixing our own defects free of charge for 30 days after delivery.

We are not responsible for outcomes we do not control: platform outages, third-party pricing changes, decisions taken against our advice, or commercial results, since those depend on your market and your offer as much as on any system.

Our total liability for any engagement is limited to the fees paid for it. Nothing here limits liability for anything that cannot lawfully be limited.

AI, stated plainly

We build with AI and we use AI in our own work. Every deliverable is reviewed by a person before it reaches you, and we will always tell you which parts of a system are automated and what happens when they get something wrong.

Disputes, and which law applies

We work remotely with clients anywhere, so there is no single high street to walk into. That does not remove the question of which law applies to a contract - every agreement has one - so each scope document names the law and the forum that govern that particular engagement, agreed with you before you sign it rather than imposed by a page you did not read.

Before any of that matters: if something goes wrong, write to us. Almost everything is solved by a conversation and a revised plan, and we would rather fix the work than argue about the paperwork.