Two or three directions, each fully reasoned - not thirty variations to pick from. We present the thinking first, then the artwork, and refine one direction properly.
Service 04 - Branding & Visual Identity
Recognised before a word is read.
An identity is not a logo. It is the reason someone assumes you are the more serious option before they know anything else about you.
- Timeline
- 3–4 weeks
- From
- $4,000
- Scope
- Fixed, agreed up front
Who it is for
You will recognise at least one.
If none of these are true, this is probably not the work you need - and we will tell you so on the first call.
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01
You look smaller than you are
The work is excellent; the first impression does not say so.
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02
Every asset looks different
Three fonts, four blues, and a logo that changes shape depending on who made the file.
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03
You are entering a new market
What worked locally does not carry to the customers you want next.
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04
You are about to raise or sell
How you present is being read as how you operate.
What you get
Everything on this list, written into scope.
Nothing here is an upsell discovered later. The scope document you sign says the same thing this page does.
At a glance
- Timeline
- 3–4 weeks
- From
- $4,000
- Positioning and messaging
- Full logo suite and asset library
- Guidelines document
- Six branded templates of your choice
- 01Positioning and messaging platform - what you claim, and why it holds
- 02Naming or renaming, where it is needed
- 03Logo suite: primary, secondary, mark, lockups
- 04Typography and colour system with accessible contrast
- 05Brand guidelines, written to be followed
- 06Templates for deck, social, email, print and signage
How it works
The system, end to end.
Four steps, no black box. You will be able to explain this to your team after reading it once.
Input
Market, competitors, and what you actually sell
Position
The one claim you can defend
System
Mark, type, colour, tone, and the rules
Outcome
Assets your whole team can produce on brand
What it replaces
- A logo bought for $30 A mark built on a construction grid
- Four blues and three fonts One system, documented
- Every post designed from scratch Templates that stay on brand
- Guidelines nobody opened Rules short enough to be used
Questions
Asked before signing.
If yours is not here, ask it directly - you will get a straight answer, not a call booking.
Completely. Source files, fonts licensing guidance, and full rights are transferred on final payment.
Yes. We plan the rollout in stages - digital first, physical as it renews - with an announcement your customers read as growth, not confusion.
It is a separate engagement, but the two are designed together when you take both, and the design system carries straight into the build.
Start a project
Tell us the number you need to move.
One reply within one business day: an honest read on whether we are the right team, and what we would build first. No pitch deck, no discovery fee.